Lena takes care of corporate communications in Agrocorp and also spearheads branding, marketing and commercialisation work pertaining to Agrocorp’s plant-based foods start-up vertical, HerbYvore.​ Beyond professional endeavours, Lena is deeply committed to promoting sustainable practices and advocating healthy eating. ​She is a flexitarian and commits to one plant-based meal out of three a day. Her role in HerbYvore allows her to share her passion for sustainability and health via plant-based foods and apply her experiences in branding, marketing, PR as well as business development & commercialisation.

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Recommended Resources

Recipes by HerbYvore

Born in India, studied & lived in the UK, then moved to live in Australia and now living in Singapore, Vinita is a self-trained low-waste & plant-based chef. She is the founder of Vini's Plantiful Kitchen, a plant-based & low-waste food innovation consultancy, launched in 2023, Singapore.

The business offers various services like pop-up dining, private dining, cooking classes and bespoke catering. Through her Farm-to-Table culinary events and sponsorships for pitch festival, Vini is not only showcasing unique and delicious plant-based dishes but also promoting awareness about sustainable eating practices.

Leonard is a green advocate with over a decade of experience working in startups, SMEs and MNCs in Singapore and the region. Driven by a deep passion for sustainability and serving vulnerable groups, he left his corporate job to run MoNo.

MoNo is a social enterprise with a sustainability focus that aims to change consumer mindsets on foods past their best before dates that are still safe to eat. MoNo diverts food from the bin by redistributing them to a community that believes in reducing food waste, while supporting the vulnerable and the elderly.

Maggie Lee is a former food scientist who later became an environmentalist for the United Nations Environment Programme and WWF. Her work included environmental standards, sustainable sourcing, and food waste reduction. Maggie is also an author of children's books focused on eco-ethics.

Carolin is a passionate and driven entrepreneur and sustainability advocate. In 2020, Carolin founded susGain, a Singapore-based community-builder to connect eco and socially conscious stakeholders in a way that creates mutual value.

susGain’s reward-based engagement app helps to drive sustainable behavioural change within communities whilst measuring the impact created. Carolin has been facilitating numerous talks, workshops, panel discussions and guest lectures on the topics of sustainability engagement for communities and sustainable entrepreneurship.

Zac Toh spent his childhood in his father’s nurseries, plucking weeds, propagating plants, driving forklifts and bobcats. The nursery is his second home, having spent a large part of his childhood there, playing and working alongside his father and brother. These fond memories as a child sowed the seeds in Zac to prepare him for a thriving career ahead in the green industry today.

City Sprouts builds communities through sprouting green spaces and programmes and aims to bridge the gap between people, food and nature.

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Recommended Resources

Community: The Structure of Belonging
Eating Chilli Crab in the Anthropocene

Live to 100: Secrets of the Blue Zones

Born in Hong Kong, raised in Toronto, and now based in Singapore, Joyce has always had an unwavering passion and profound connection with nature, driving her to explore the world to learn and share about sustainable lifestyle. Joyce's transition from an Industrial Engineer to a Vegan Chef led her to draw parallels between product / food design and crafting product / food from scratch. At WakaMama, she offers “Vemakase” (Vegan Omakase) - focusing on letting natural flavours shine through and allowing guests to appreciate the authentic taste and beauty of each ingredient.